MCoBeauty

Project Instagram Glow Up
Focus Feed Refresh
Direction Visual + Content

The idea

MCoBeauty, but with a little Instagram glow up ⭐️

I wanted to explore what MCoBeauty's Instagram could look like with a softer, more editorial feel while still keeping it fun, affordable and recognisably MCoBeauty. The goal wasn't to completely rebrand them, just refresh the feed in a way that felt more curated, scroll worthy and consistent
The checklist
✓

Feed refresh

A softer, more cohesive Instagram layout with a consistent visual flow

✓

Creative direction

Updated colours, typography and imagery to give the content a more elevated feel

✓

Post concepts

Designed graphics and content ideas that still feel like MCoBeauty, just a little prettier and strategised

✓

Instagram strategy

Thought about how each post works together to create a feed people actually want to follow and searchable for new followers

Instagram before Before
Instagram glow up after After

Behind the screen

Come watch me bring it to life!

A quick peek at me bringing the glow up together, creating the carousels, playing around with animation and figuring out all the little details that make the final feed come together ☁️

watch the process →

Anyway, that's the glow up

A little strategy, a little creativity and a lot of moving things around until it just feels just right :)

see more projects →