Nivea
Project
Instagram Glow Up
Focus
Feed Refresh
Direction
Visual + Content
The idea
Giving NIVEA’s Instagram a little blue refresh ☁️
The checklist
✓
Feed refresh
Created a more cohesive feed that balances NIVEA’s iconic blue with softer imagery and plenty of breathing room
✓
Creative Direction
Explored a cleaner visual direction with updated layouts, typography and imagery to make the content feel more current
✓
Post concepts
Created playful skincare and lifestyle concepts designed to feel useful, relatable and easy to stop scrolling for
✓
Instagram strategy
Considered how different content could work together to create a feed that feels consistent without becoming repetitive
Before
After
Behind the screen
Come watch me bring it to life!
A quick peek at me bringing the glow up together, creating the carousels, interactive feed posts and figuring out all the little details that make the final feed come together ☁️
watch the process →Anyway, that’s the glow up
A little strategy, a little creativity and a lot of moving things around until it feels just right :)