Sweet Chaos
A playful brand concept inspired by the colourful, chaotic, and imaginative world of childhood with a streetwear edge
The idea
Streetwear for big imaginations ☁️🧃🎨
Sweet Chaos is a modern kids streetwear concept bringing a little more colour, character, and whimsy to childrenswear Challenging the muted, minimal aesthetic often seen in kids fashion, the brand direction explores oversized streetwear influences, playful colour, and an expressive visual identity made for little personalities that were never meant to blend in
Identity
The logo system
Primary logo
Secondary logo
Submark
Typography
Three type personalities
Large heading · Druk Wide Bold
Druk Wide Bold
Subheading · Alte Haas Grotesk
Alte Haas Grotesk
Accent · New Kansas Extra Swish
New Kansas Extra Swish
Colour palette
Soft colour, lots of personality
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