Free Brand Guidelines Cheat Sheet
Description
Build a brand that feels cohesive and intentional with this free Brand Guidelines Cheat Sheet.
A simple, editable template to help you define your brand personality, visual style, and key brand elements, all in one place!
What's inside?
✦ Editable Canva Template
✦ Editable Adobe Illustrator Template
✦ Printable PDF Version
✦ Brand Foundation Section (Mission, Values & Voice)
✦ Logo, Colour & Typography Guidelines
✦ Instant Digital Download
Instructions
Canva Template
Perfect for beginners and small business owners
How to use:
- Click the Canva template link below.
- Select “Use Template for New Design” to create your own editable copy.
- Replace the placeholder text with your own brand information.
- Update your colours, fonts, images, and logos to match your brand.
- Download your finished brand guide as a PDF or share it with your team.
Tip: Keep your original template untouched so you can always refer back to it.
Adobe Template
Perfect for designers and Adobe Illustrator users
How to use:
- Download the Illustrator file (.AIT).
- Open the file in Adobe Illustrator.
- Save a new copy before making edits.
- Update the text, colours, fonts, logos, and design elements.
- Export your completed brand guide as a PDF when finished.
Tip: If you’re not familiar with Illustrator, the Canva version is the easiest option for quick edits.